Wednesday, October 7, 2015

Bike racing news - Princeton alum is at the helm of USA Cycling

Derek Bouchard-Hall '92 studied architectural engineering as a Princeton undergrad, 
competed as a pro cyclist, and became a business consultant. Now aged 45, he
left the corporate world in June to take over as President and CEO of USA Cycling.

As it says in this article

USA Cycling operates on $14 million per year. That's not enough to succeed, 
Bouchard-Hall says. There are limited ways to grow that pie. Membership is one, 
the biggest one — see USA Cycling's new "Ride" membership, designed for a 
more casual rider. TV spots ran during coverage of the Richmond world championship
races, urging American cyclists to join up. 

More about the Ride program:   (Sept. 21, 2015) – USA Cycling announced its 
new Ride Membership Monday, offering benefits to passionate recreational cyclists 
in its continued efforts to grow the sport in America. Priced at $50, the 12-month 
Ride Membership allows cyclists to support Team USA Cycling and enjoy USA Cycling
benefits, including: $25,000 of accident medical coverage at fun rides and gran fondos; 
a year-long Bicycling Magazine subscription; Team USA t-shirt, phone pouch and sticker; 
one-day racing license; insider tips and advice from Team USA Cycling coaches and 
athletes; and discounts with USA Cycling partners.

Related note - one of USA Cycling's biggest sponsors is Volkswagen of America. The
latter has a sponsorship strategy emphasizing soccer and bike racing. Anybody who
watched Peter Sagan's thrilling victory to claim the rainbow jersey in Richmond would
have noticed something about the TV commercials:  Audi might need a new slogan !

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