Huffy, the venerable Dayton-based maker of bikes founded by
George Huffman, and therefore connected to the two bicycle
mechanics whose early/secretive flight testing took place
at Huffman Prairie in 1904-5, has launched an ad campaign
On their website, get to know Susan, Sarah, Melissa, and Lena.
As explained in this Adweek article, their print ads/posters
feature trees made of feather dusters, houses made of dish
scrubbers, and a protagonist not wearing helmet or curlers.
More background about the campaign is in this NYT article,
which links to a YouTube channel starring the precocious/
brilliant 10 year-old "spokeskid" Grace Blais. The videos
are really quite well done.
Here's a link to the network of bike trails around Dayton OH.